College alcohol abuse is an epidemic that isn’t showing signs of slowing down. Lack of results produced by government and academic policies shows that the problem may stem from culture rather than laws. One possible solution is to engage the problem through the lenses of social norms theory. Theoretically, social norms theory should effectively combat college alcohol abuse by changing student misperceptions of peer alcohol consumption to reflect reality. Social norms theory has been implemented in several government-run programs as an alternative to traditional forms of prevention. Ways that social norms theory have already been applied to college drinking include media campaigns and monitored responsible drinking sessions hosted by academic institutions.
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